KBB Does Automotive Design

How much is my used car worth? To find out, the majority of us run to the Kelly Blue Book, famed for car value research in the used vehicle market. But you might not have known that the folks at KBB also conduct research into aspects of the auto industry other than price.

One of those subjects is design, or more succinctly, the public’s perception of design by brand. Kelly Blue Book Marketing Research releases a quarterly Brand Watch report on the subject of design and compiles the year long results into its Brand Image Awards, which are released each year at the New York International Auto Show in April.

The design awards are divided into two categories: Best Exterior Design and Best Interior Design, and each category is separated into several segments, a few of which we will note here.

The current front-runners are as follows:

Best Exterior Design

· Luxury Sedan/Coupe/Hatchback: BMW
· Luxury SUV: Lexus
· Sports Car/Convertible: Porsche

Best Interior Design

· Luxury Sedan/Coupe/Hatchback: Lexus
· Luxury SUV: Cadillac, Mercedes-Benz (tie)
· Sports Car/Convertible: Audi

Do you agree or disagree? Stay tuned for the final results this coming April in New York.


I would have to agree as far as the Lexus.