6/26/09

Is this Stoli Vodka Truly Elit..?


(What happened to my spell checker?)

Stolichnaya vodka has been around for a year or thirty. Actually the origins can be traced back to 1901 give or take, but the details are a bit foggy. The crucial date was 1972, when Pepsi Co. struck a deal to import and market the brand. Today “Stoli” is a well recognized and respected brand.

Now let’s talk ultra-premium… a category we are seeing more of in several spirits, including vodka. Stolichnaya decided to join the fray a while back and began importing Stoli Elit. (There’s that spelling again…)

To create this new high-end premium spirit, one might think that Stolichnaya would utilize some new-fangled ultra-secretive process. Instead, they took inspiration from the past…

Quick story time – a vodka story, that is… Way back when, the Russians would store their vodka in wooden barrels and put them outdoors…. It gets very cold in Russia! Essentially the outer portion of the liquid in the barrel would end up freezing, which included the impurities in the vodka. This left only the purest vodka, or “alpha” as it’s called, in the center of the barrel. Stolichnaya has adopted a modern version of this process in the distillation of Elit. The result..? Smoooooth…

Give it a try. We think you will be pleased…

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