9/18/09

Swiss Army’s 125th Anniversary

Hard to believe, but true..! The origins of the famous Victorinox Swiss Army knife go back 125 years. That’s quite a milestone…


In 1884 a gentleman by the name of Karl Elsener opened a cutlery shop in Ibach-Schwyz, Switzerland. In 1891, Karl and his staff made the first deliveries of what would become known as the Swiss Army Knife to soldiers in the Swiss Army. At the end of World War II in 1945, the knives began world-wide distribution and their fame and reputation grew from there.

So, what does one do to commemorate 125 years in the cutlery business? How does a road tour across North America sound? A Swiss Army branded Airstream trailer is making stops at various festivals, events and retail outlets as they go.

Should you so desire, there just so happens to be a nice anniversary collection of products available for purchase, including but not limited to those multi-talented blades. Watches, travel clocks, clothing, cologne and a leather travel bag are yours for the taking.

The Swiss Army Knife… “Your Companion for Life.”

0 comments :