12/23/09

Around the World in 80 Days with LG

Don’t you just love creative advertising..?


What we have here is a contest from electronics giant LG. The contest, aptly named “Around the World in 80 Days” is a chance to do just that…

Here’s how it works…simply submit what your 80 day itinerary would be and the winner will receive that Itinerary in the form of a $100,000 travel package. But what does all this have to do with LG Electronics?

The theme presented here is “Live Borderless”. While for the contest it is referring to borders between countries, the actual advertising reference is about a new line of television sets.

Those sets in question, the SL80 and SL90 models from LG are new LCD sets with LED backlighting and some new screen technology that allows the elimination of the majority of the plastic border around the screen. It all makes for one sleek television. Now as to whether this innovation is a feature you can’t live without, you will have to see these sets in person to decide.

Back to the contest, it is currently under way and runs until February 13th. You may submit as many entries as you’d like, so get to work and send in those itineraries now..!

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