Oscar Mayer Joins the Food Truck Craze

Ah, it’s one of the most iconic and easily recognizable vehicles on the road today.

The Wienermobile

The folks at Oscar Mayer have a fleet of seven of these most clever of rolling billboards, but now there is a new addition. Only this one is a bit different…

With a twist on the Food Truck craze that is sure to give Kogi and other gourmet Food Truckers a chuckle, Oscar Mayer has rolled out a 30-foot food truck with hot dogs to go! Celebrity Chef Tyler Florence took part in the rollout and the truck is currently on a 12 city tour in the Midwest. The company also is donating $50,000 to the Feeding America charity to mark the occasion.

If you are in the area, be sure to track that truck down and sample a dog…